Apart from having high number of traffic for your site, it is as important to consider the amount of time people stick around on your website.
Sign up to Google Analytics and find out exactly how long people are spending on your pages. The next is to find ways to extend that time, and keep checking back to see if it is making a difference.
Google ranks websites according to engagement. If people are leaving your site as quickly as they arrive, it will not do well in the search rankings.
Here are some effective strategies Creative Boom has gathered to encourage visitors to stay on your website longer.
“To get more people engaging with your content, you need to make it as easy to read as possible.”
Firstly, make sure that the design of your website looks appealing. Like it or not, people do judge a book by its cover and having an aesthetic appeal gives people confidence in your site as a whole. Using a great template and color choices will contribute to a beautiful design.
“In journalism, “don’t bury the lead” is a phrase that means: don’t relegate the most interesting part of a story to halfway down the page; put it right at the top; in the headline if possible.”
Secondly,display what is interesting about your content at the point of entry. If you are an illustrator creating a portfolio site and you have done some work for Marvel Comics before, make a point to have a huge central image on your homepage and provide a clear way to encourage visitors to explore your page further.
“There’s something else guaranteed to stop visitors staying on your site for longer than a second. And that’s the sense that nothing has actually been added or changed since they last visited.”
Lastly, update your site as regularly as possible. This does not necessarily be client’s work, it can include your side projects, past projects and anything that is likely to garner interest from your audience. And apart from giving people reason to stay longer on your site and visit more often, regularly updating your content in this way is also great for SEO.
To find out more tips, head over to Creative Boom.
Source: designtaxi.com
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